Sports Event Management
SMG
Unforgettable Experiences!
ABOUT SPORTS
A full range of services for organizing sports events of any scale and format
Together, We Win!
ABOUT MARKETING
We help businesses develop effective marketing strategies and bring them to life
We Take Any Idea to New Heights!
ABOUT EVENTS
A professional approach, tailored solutions, and unforgettable experiences for participants and audiences.
Sports Marketing Group — Where Sport Becomes an Event,
|
BEST EVENTS
We create sports experiences that energize and inspire.
PERSONALIZED APPROACH
We develop tailored marketing strategies for integration into sports events. Maximum reach and brand recognition, designed to achieve your specific goals.
ANY FORMAT, ANY SCALE
We deliver projects of any size and complexity. Flexibility and professionalism are the keys to your perfect event.
VTB UNITED LEAGUE SUPER CUP
Serbia, Belgrade
2025
The VTB United League Super Cup was held in Belgrade for the first time!
The fifth anniversary edition of the VTB United League Super Cup took place outside Russia for the first time — at the Belgrade Arena on September 24–25, 2025.
Participants included the top clubs of the 2024/25 season: CSKA and Zenit, Serbian team Crvena Zvezda, and the ambitious Dubai team from the UAE.
SCOPE OF WORK
WATCH VIDEO 2025
The VTB United League Super Cup was held in Belgrade for the first time!
The fifth anniversary edition of the VTB United League Super Cup took place outside Russia for the first time — at the Belgrade Arena on September 24–25, 2025.
Participants included the top clubs of the 2024/25 season: CSKA and Zenit, Serbian team Crvena Zvezda, and the ambitious Dubai team from the UAE.
SCOPE OF WORK
- Tournament concept and design development
- Venue decoration and styling
- Advertising campaign
- Pre-match show concept and production
- Technical support for the event
- Budget planning and reporting in compliance with federal regulations
- Protocol and event coordination
WINLINE SHOWMATCH
Kalemegdan
2025
At the Belgrade Fortress, a friendly match featured VTB United League President Sergey Kushchenko, VTB United League CEO Ilona Korstin, NBA champion Timofey Mozgov, famous Serbian basketball players Marko Keshel, Stefan Markovic, and Bojan Popovic, members of the HOOPS media team, Dmitry Materansky, Ivan Lazarev, and others.
WATCH VIDEO 2025
At the Belgrade Fortress, a friendly match featured VTB United League President Sergey Kushchenko, VTB United League CEO Ilona Korstin, NBA champion Timofey Mozgov, famous Serbian basketball players Marko Keshel, Stefan Markovic, and Bojan Popovic, members of the HOOPS media team, Dmitry Materansky, Ivan Lazarev, and others.
NIGHT HOCKEY LEAGUE GALA MATCH
Sochi
2016 -2025
The All-Russian Festival of Hockey among amateur teams, the Night Hockey League, is an annual sporting event that brings together amateur hockey teams from all over Russia. The festival includes not only games but also various cultural and entertainment activities for players and fans.
SCOPE OF WORK
WATCH VIDEO 2016 -2025
The All-Russian Festival of Hockey among amateur teams, the Night Hockey League, is an annual sporting event that brings together amateur hockey teams from all over Russia. The festival includes not only games but also various cultural and entertainment activities for players and fans.
SCOPE OF WORK
- Tournament concept and design development
- Venue decoration and styling
- Advertising campaign
- Pre-match show concept and production
- Technical support for the event
- Budget planning, organization, staff hiring, and rehearsal management
- Protocol and event coordination
HOCKEY MATCH TO MARK THE 70TH BIRTH ANNIVERSARY OF AKHMAD-HADJI KADYROV
Moscow
2021
SCOPE OF WORK
2021
SCOPE OF WORK
- Tournament concept and design development
- Pre-match show concept and production
- Technical support for the event
- Venue decoration and styling
- Advertising campaign
- Budget planning and legal reporting (in accordance with federal law)
- Protocol and event coordination
VTB LEAGUE ALL STAR 2025
Moscow
2017, 2022-2024
An annual exhibition game featuring the top active basketball players of the VTB United League. The first “All-Star Game” took place on February 11, 2017, in Sochi during the 2016/2017 season.
SCOPE OF WORK
2017, 2022-2024
An annual exhibition game featuring the top active basketball players of the VTB United League. The first “All-Star Game” took place on February 11, 2017, in Sochi during the 2016/2017 season.
SCOPE OF WORK
- Tournament concept and design development
- Venue decoration and styling
- Advertising campaign
- Pre-match show concept and production
- Technical support for the event
- Budget planning, organization, and staff hiring
- Protocol and event coordination
VTB UNITED LEAGUE SUPER CUP IN MEMORY OF A. Y. GOMELSKY
Moscow
2021-2024
SCOPE OF WORK
2021-2024
SCOPE OF WORK
- Tournament concept and design development
- Venue decoration and styling
- Advertising campaign
- Pre-match show concept and production
- Technical support for the event
- Budget planning and legal reporting (in accordance with federal law)
- Protocol and event coordination
CANOEING GOODWILL CUP — INTERNATIONAL KAYAK AND CANOE COMPETITIONS
Moscow
2024
SCOPE OF WORK
2024
SCOPE OF WORK
- Pre-match show concept and production
- Sports presentation
GROM RELAY
Moscow
2022
ESCOPE OF WORK
2022
ESCOPE OF WORK
- Tournament concept and design development
- Venue decoration and styling
- Technical support for the event
- Budget planning and legal reporting (in accordance with federal law)
GALA MATCH — HOCKEY LEGENDS TEAM VS. KALININGRAD REGIONAL TEAM
Kaliningrad
2024
A friendly match between the Kaliningrad regional hockey team and stars of the USSR and Russia.
SCOPE OF WORK
2024
A friendly match between the Kaliningrad regional hockey team and stars of the USSR and Russia.
SCOPE OF WORK
- Reception and accommodation of VIP guests
- Ice arena readiness control
- Organization of autograph session
- Gala match opening ceremony
RUSSIAN RUGBY-7 CHAMPIONSHIP
Moscow
2022
SCOPE OF WORK
2022
SCOPE OF WORK
- Tournament concept and design development
- Venue decoration and styling
- Technical support for the event
- Budget planning and legal reporting (in accordance with federal law)
- Award ceremonies
2ND EUROPEAN GAMES — SPORTS PRESENTATION
Minsk
2019
SCOPE OF WORK
Executive producer of the sports presentation
2019
SCOPE OF WORK
Executive producer of the sports presentation
- 15 venues | 25 sports | 10 competition days
- Over 450 people — sports presentation team
- Development of concepts, scripts, and programs for each venue and sport
- Team selection for each venue, including hiring foreign specialists for key positions
- Coordination of sports presentation: budget planning, logistics, staff placement and timing
- Creation of graphic and video content for all venues and disciplines
- Technical setup and preparation of connection and equipment schemes
«FONBET OFFICE OVI»
ALEXANDER OVECHKIN’S OFFICE
ALEXANDER OVECHKIN’S OFFICE
Moscow
2024
In hockey slang, “Ovechkin’s office” refers to the left faceoff circle — the spot from which the Russian forward of the Washington Capitals has scored the majority of his goals.
Together with Fonbet, we created a space that imagines what Alexander’s office might look like if his greatest success were not on the ice, but in the business world.
2024
In hockey slang, “Ovechkin’s office” refers to the left faceoff circle — the spot from which the Russian forward of the Washington Capitals has scored the majority of his goals.
Together with Fonbet, we created a space that imagines what Alexander’s office might look like if his greatest success were not on the ice, but in the business world.
EURASIAN ECONOMIC UNION FORUM
Sochi
2023
PRESENTATION OF THE OFFICIAL VTB UNITED LEAGUE BALL
ECO BALL JÖGEL 2.0.
2023
PRESENTATION OF THE OFFICIAL VTB UNITED LEAGUE BALL
ECO BALL JÖGEL 2.0.
VTB UNITED LEAGUE ECO MATCHES
Moscow, Krasnoyarsk, Kazan, Nizhny Novgorod, Yekaterinburg, Perm, Saint Petersburg, Minsk, Astana
2023-2024
A series of eco-focused matches of the VTB UNITED LEAGUE, held with the support of SIBUR.
The initiative is part of the Marketing Championship and evaluates clubs based on environmental criteria — from waste separation at arenas to social and environmental projects involving players.
The Marketing Championship is an incentive-based element of the league regulations, where clubs are assessed not only on attendance and ticket sales, but also on their environmental performance.
Special zones in the arena foyers allowed fans to take part in interactive activations dedicated to ecology and basketball.
The project was implemented across 14 league clubs.
SCOPE OF WORK
2023-2024
A series of eco-focused matches of the VTB UNITED LEAGUE, held with the support of SIBUR.
The initiative is part of the Marketing Championship and evaluates clubs based on environmental criteria — from waste separation at arenas to social and environmental projects involving players.
The Marketing Championship is an incentive-based element of the league regulations, where clubs are assessed not only on attendance and ticket sales, but also on their environmental performance.
Special zones in the arena foyers allowed fans to take part in interactive activations dedicated to ecology and basketball.
The project was implemented across 14 league clubs.
SCOPE OF WORK
- Development of the concept, visual design, and activation ideas
- Logistics planning and coordination across 14 league clubs
- Full technical production of the events
- Contractor sourcing in 11 cities across Russia and neighboring countries
- Budget planning, organization, and staff recruitment
- On-site coordination of all operational teams
OPEN DIALOGUE AND AUTOGRAPH SESSION
HC HOCKEY LEGENDS
HC HOCKEY LEGENDS
Kaliningrad
2024
2024
NEW GENERATION AS PART OF PMEF 2025
Saint Petersburg
2025
Organization of the stay in the Russian Federation for a delegation of young representatives from socio-political circles of foreign countries, as part of the NEW GENERATION short-term familiarization program.
The program is designed for young representatives of political, public, academic, and business communities from abroad and is implemented within the framework of the ST. PETERSBURG INTERNATIONAL ECONOMIC FORUM.
2025
Organization of the stay in the Russian Federation for a delegation of young representatives from socio-political circles of foreign countries, as part of the NEW GENERATION short-term familiarization program.
The program is designed for young representatives of political, public, academic, and business communities from abroad and is implemented within the framework of the ST. PETERSBURG INTERNATIONAL ECONOMIC FORUM.
NEW GENERATION AS PART OF EEF 2025
Vladivostok
2025
Organization of the stay in the Russian Federation for a delegation of young representatives from socio-political circles of foreign countries, within the NEW GENERATION short-term familiarization program.
The program is aimed at young representatives of political, public, academic, and business communities from abroad and is implemented as part of the EASTERN ECONOMIC FORUM.
2025
Organization of the stay in the Russian Federation for a delegation of young representatives from socio-political circles of foreign countries, within the NEW GENERATION short-term familiarization program.
The program is aimed at young representatives of political, public, academic, and business communities from abroad and is implemented as part of the EASTERN ECONOMIC FORUM.
15 YEARS OF THE VTB UNITED LEAGUE
Moscow
2024
A formal gala dinner celebrating the league’s anniversary.
The evening featured performances by theater artists, a live show by singer Daria Lovat, and a memorable interactive program running throughout the event.
SCOPE OF WORK
2024
A formal gala dinner celebrating the league’s anniversary.
The evening featured performances by theater artists, a live show by singer Daria Lovat, and a memorable interactive program running throughout the event.
SCOPE OF WORK
- Concept development and event design
- Full technical production
- Script and program development
- Budget planning, organization, and staff recruitment
- On-site coordination of all operational teams
FRIENDLY EVENING “WELCOME TO PERM KRAI”
Perm
2023
Held as part of the RUSSIA EXHIBITION AND FORUM, hosted at the VDNH exhibition complex.
The event featured a special reception and an informal networking atmosphere, with performances by the SPLIT acting cover band (artists of the Perm Academic Theatre), signature show dishes, a DJ set by DJ SMASH, and a large celebratory cake with 300 candles.
SCOPE OF WORK
2023
Held as part of the RUSSIA EXHIBITION AND FORUM, hosted at the VDNH exhibition complex.
The event featured a special reception and an informal networking atmosphere, with performances by the SPLIT acting cover band (artists of the Perm Academic Theatre), signature show dishes, a DJ set by DJ SMASH, and a large celebratory cake with 300 candles.
SCOPE OF WORK
- Creative direction: event concept, staging, and development of the entertainment program
- Venue scouting
- Décor and production: stage build, equipment layout planning, photo zones, and activation areas
- Guest reception and on-site coordination of all services during the reception
- Development of a bespoke menu
